about us

BACKROW is an international holding group encompassing a diverse portfolio of fashion, lifestyle, and beauty brands, each thriving in a realm of unbridled creativity. Here, our brands revel in absolute freedom, celebrating the wild, the stubborn, and the boundless curiosity. We are dedicated to pure, untamed expression, free from guidelines or barriers, empowering each brand to craft their own narrative and fully express themselves.

At BACKROW, each brand is a sovereign entity, encouraged to follow their instincts and raw emotions. Our philosophy is centred on creating a world where every idea has room to expand and evolve, and where creativity can flourish without constraints.

Come, be part of our vibrant journey, and let your curiosity lead you through our ever-evolving, wild, and imaginative world.